GamerBase

Intro

GamerBase is a new shopping website for gamers. The website is designed with the customer in mind, making it easy to find what they’re looking for. GamerBase is committed to providing a top-notch shopping experience for all their customers and is passionate about technology and gaming. If you’re a gamer looking to take your gaming experience to the next level, GamerBase is the place for you.

Process

I will focus on highlighting the core steps and decisions in the design process of the project.

Target Audience

To ensure that the design of the project fulfills its goals, multiple personas were created, as well as sitemap, user journeys, interactive wireframes, prototypes, and a design system for future updates and seamless expansion of the project. The goal of these additional measures is to ensure that the design is optimized for the target audience, leading to a more immersive and satisfying experience.

Design Aesthetic

GamerBase’s design is inspired by modern and sleek style that balances elegance and functionality. The design uses vibrant violet colors to create an exciting and energetic experience. Every detail is carefully considered, and each pixel is placed deliberately to ensure a visually pleasing user interface. The result is an engaging experience for gamers of all levels.

Key Features

The online store is designed to offer users an intuitive navigation experience, allowing to effortlessly browse through a carefully curated selection of gaming peripherals, hardware, and accessories. The immersive visuals of the products, showcased through stunning photography and dynamic visuals. Additionally, the personalized recommendations features ensure that users find exactly what they are looking for, based on individual preferences. Finally, the streamlined checkout process is designed to make purchase experience hassle-free, eliminating friction points and allowing users to complete purchase swiftly and securely.

Summary

In total, I created 15 backbone pages for this project, along with numerous smaller designs such as the shopping cart, order summaries, and email templates. Working on this project was an absolutely priceless experience that allowed me to collaborate with professionals who were truly passionate about their product. GamerBase is more than just a website; it is a testament to the power of design to elevate and enhance the online shopping experience.

Optimizations

Accessibility

It is important to recognize that certain clients may not give priority to accessibility when developing their websites. However, it is imperative to keep in mind that the internet is a space that should be accessible to all. As a web developer, I make certain to prioritize accessibility in all my projects. This involves incorporating basic but vital approaches to make your project accessible for everyone on the web!

Performance

In the realm of web development, the loading speed of a website is a pivotal factor that determines the quality of user experience. While it may not always be the topmost priority, it is a best practice to optimize the website's speed during the development process. As a developer, I adhere to a set of guidelines that aid in achieving rapid loading speeds for every project undertaken.

SEO

Search engine optimization (SEO) is a critical aspect of web development that can significantly impact a website's success. As a developer, I take responsibility for the initial setup of SEO and making sure the website is ready for further ongoing SEO. While the process of achieving good SEO results, such as indexing on the top of search results, can take time, my expertise enables me to establish a solid foundation for the website's future success.

Responsiveness

In the today's world, more than 53%(and growing) of web users worldwide access the web through mobile devices. In light of this, it is important for every website to be mobile-friendly and responsive. To this end, I adhere to the mobile-first approach in the development process, ensuring that websites are designed and developed to perform smoothly on all devices and screen sizes.

Long story short - my goal is to deliver you a website which has this performance scores on Google Lighthouse: